CYCLE Kids
CYCLE Kids is a non-profit organization that is committed to strengthening the emotional and physical health of children. By teaching inner-city kids about bike safety, teamwork, health, and nutrition, they give them the skills to lead active and healthy lifestyles.
From 2004 to 2014, Robert was creative director for all CYCLE Kids marketing materials, including this report from 2010 which was a Graphis Platinum award winner (deemed to be one of the best annual reports in the world that year).
Scope: Design, Art Direction, Creative Direction, Copy Direction, Positioning, Photography, Color Correcting, High-Resolution Retouching, Production, and Press Supervision
Annual Report
The CYCLE Kids annual report was created to appeal to donors, teachers, and kids in an effort to encourage more schools to adopt the program. It was produced economically as a single 11.5" x 17.5" page, using high-quality digital printing. Early in the process, we decided to side-stitch the book with red thread as a novel way to keep the oversized report bound together. It was a team effort to create and curate the items that helped to make the book involving; design details such as hand-cut letters, chalk drawings as graphs, kids’ helmets as charts, and taped-in photography appealed to kids and to the kid in all of us.
In 2011, this 24-page flash-card-sized report won another award in Graphis’ annual report competition.
Photographers: Tim Llewelyn and Ben Scott