athenahealth
athenahealth, Inc. provides network-enabled services for healthcare and point-of-care mobile apps to drive clinical and financial results for its hospital and ambulatory clients in the United States. They have a network of more than 100,000 providers and 98 million patients and offers a suite of services to manage medical records, revenue cycle, patient engagement, care coordination, and population health. Through its model, it aims not only to connect care across its national network, but to infuse industry knowledge directly into clients’ workflows, from clinical guidelines to payer rules.
athenahealth is extremely design-centric. The company cares deeply about its branding details, and having a current voice and messaging. With over 5,500 employees, and with technology shifting overnight, athenahealth wanted a new standards system that would be well over 100 pages but flexible enough to expand and continuously refine over time. We were asked to update and redesign their previous Brand Standards, including redesigning their key PowerPoint slides and stationery system. The PPT slides needed to be flexible enough to adapt to over 2,700 athenahealth presentations with a basic font system for digital (and print), as well as multiple color combinations for charts and data. The entire branding system needed to be extremely well produced for the world-class company, with great care and attention to the all of the details.
Scope: Design, Art Direction, Copy Editing, Color Correcting, and Retouching
Photography by Nick Collura and David Salafia