White Plains Hospital
White Plains Hospital is a leading healthcare provider in Westchester County and home to many renowned programs and services. The hospital offers much of the technology and specialty care usually found at large teaching hospitals, and they combine that with compassionate care close to home.
Over the years, we’ve developed ads for many companies in many different industries, both consumer and business-to-business. Here are several campaigns we created for the award-winning White Plains Hospital, located in White Plains New York.
Scope: Creative Direction, Art Direction, Design, Copywriting, Custom Illustrations, Color Correcting, High-Resolution Retouching, and Production
First campaign
This campaign started out as a redesign project inherited from another firm. We took the ad copy and reengineered the layouts with new images, typography, and color. It brought their advertising to life. The campaign ran as small-space ads at first, then later on they were produced for spaces at their local train station, local bus and cab stands, and the local Westchester airport. The campaign was reborn, and the client team was very happy. They loved the ads and campaign, especially in the large-scale billboard sizes.
Second campaign
The second campaign was developed a year later and began as local magazine and newspaper ads, then branched out into an entire system. Large ads were run inside and outside the hospital, in newspapers, as slim-jim handouts, and as outdoor advertising. The theme was based on the word “Exceptional.”
Third campaign
The third campaign was a slight departure from previous look and feel, but still spoke to the Hospital’s key audiences. The iconic hospital symbols were made up of intricate artwork that fit together like a puzzle, forming a heart, cross, and stethoscope. The ads ran in local magazines, newspapers, as well as outdoor billboards.
Final campaign
In the last campaign of the series, we used a bolder display font and rebuilt the icons to create additional relevant symbols for the ads. They were used on oversized posters both inside and outside the hospital, in local newspaper ads (at 20 inches tall), handouts, and large-scale outdoor advertising.
