CAMPO
A unique collaboration with two highly talented photographers and artists who live in Uruguay, Heidi Lender and Luis Fabini. Our goal was to help elevate their business proposal to appeal to top donors and world-class artists. Their goal was to raise enough money to break ground in the spring of 2018.
When we first spoke with Heidi, CAMPO’s founder, we thought we were helping her create a PowerPoint presentation or clean up her current business plan. As we dug into the project and learned more about her vision of the new project in Uruguay, we knew it needed to be much, much more. The scope grew and so did the page count. Ultimately it printed as an 80-page oversized brochure capturing their concept and plan to create an artist’s residency in Garźon. It was also a showcase for Heidi’s and her partner Luis’ exceptional photography. Looking back, it was an amazing project, process, and collaboration, bringing the vision of CAMPO to life and we were truly honored to be a part of it.
Scope: Design, Art Direction, Creative Direction, Color Correcting, and High-Resolution Retouching
“The plan was to wow potential donors. And that, indeed, we did. But even more of a wow was working with Robert and Shelley. It was the most satisfying creative collaboration that we could have imagined — four voices, four sets of uniquely amazing eyes, four listeners full of respect and humility and a ton of hard work. Honestly, a reflection of what our project CAMPO is all about.”
Photography by Heidi Lender and Luis Fabini