Montefiore Medicine
Montefiore Medicine is one of the nation’s premier academic medical centers and is comprised of the Montefiore Health System and the Albert Einstein College of Medicine. It is nationally recognized for clinical excellence, breaking new ground in research, training the next generation of healthcare leaders, and delivering science-driven, patient-centered care.
The 2016 report for donors, “Montefiore & Einstein,” was designed to highlight the benefits of Montefiore’s new partnership with the Albert Einstein College of Medicine and focuses on the synergies in clinical care, research, and administration that will be generated by the merger. With top donors as the key audience, the brochure was produced to communicate this information in a clear, concise, and engaging way. The format was designed to be small so the brochure would feel personal and special. We decided to emboss and tint the ampersand on the cover, subtly focusing on the new partnership between the Montefiore Health System and the Albert Einstein College of Medicine.
Scope: Design, Art Direction, Creative Direction, Color Correcting, High-Resolution Retouching, and Press Supervision
It’s a beautifully designed donor piece and was really well received by our key audience.